Describes a series of decisions faced some managers in the oral care division of Procter & Gamble. You need to decide whether a company that has developed a low-cost, battery-powered toothbrush purchase. The company’s product has made in a market, but determining an appropriate value and the structure is a challenge.

Describes a series of decisions faced some managers in the oral care division of Procter & Gamble. You need to decide whether a company that has developed a low-cost, battery-powered toothbrush purchase. The company’s product has made in a market, but determining an appropriate value and the structure is a challenge.
«Hide

from
William A. Sahlman,
R. Matthew Willis
Source: Harvard Business School
15 pages.
Publication Date: Nov 24, 2003. Prod #: 804099-PDF-ENG
Procter & Gamble 2000 (A): The SpinBrush and Innovation at P & G HBR case solution