In 1995 began Procter & Gamble (P & G) scientists are studying methods of water treatment for use in communities, the water crises. P & G is one of the world’s largest consumer goods company, was interested in bringing industry-quality water purification in remote areas of the world, because of the lack of clean water, especially in the developing countries was alarming. In the second half of the 1990s lacked 1.1 billion (out of a global population of about 5.6 billion) people’s access to … Read more »

In 1995 began Procter & Gamble (P & G) scientists are studying methods of water treatment for use in communities, the water crises. P & G is one of the world’s largest consumer goods company, was interested in bringing industry-quality water purification in remote areas of the world, because of the lack of clean water, especially in the developing countries was alarming. In the second half of the 1990s lacked 1.1 billion (out of a global population of about 5.6 billion) lack access to clean drinking water or sanitation facilities. An estimated 6 million children die annually from diseases such as diarrhea, hookworm and trachoma that. Contaminated water Many of these deaths were preventable if a product with effective sanitation and education distribution was paired. With a long history of scientific research and innovation in the areas of health, hygiene and nutrition, P & G and the ways it could be approached to safe drinking water crisis as the new millennium. Although the company had a number of successful products, P & G does not offer all the water purification involved, either more difficult in the country or in developing countries where poverty, lack of infrastructure and inaccessibility of remote communities made the prospect of cleaning the water.
This is a Darden case study.
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from
Jenny Mead,
Laura Pincus Hartman,
Justin Sheehan
Source: Darden School of Business
5 pages.
Release Date: 24, March 2008. Prod #: UV1160-PDF-ENG
Procter & Gamble: Children’s Safe Drinking Water (A) HBR case solution