In 1999, P & G bought-recovery technology through the acquisition of a $ 265 million deal PUR water filtration system, a point-of-use water filtration system. The filter system used PUR causes a combination of the flocculating suspended iron sulfate, a means to bind the water and sediment and calcium hypochlorite (chlorine), a disinfectant. After the purchase of the product, P & G began to develop and expand. With the success of PUR water filtration system, Procter & … Read more »

In 1999, P & G bought-recovery technology through the acquisition of a $ 265 million deal PUR water filtration system, a point-of-use water filtration system. The filter system used PUR causes a combination of the flocculating suspended iron sulfate, a means to bind the water and sediment and calcium hypochlorite (chlorine), a disinfectant. After the purchase of the product, P & G began to develop and expand. With the success of PUR water filtration system, Procter & Gamble Health Sciences Institute (PGHSI) and its partners created the Children’s Safe Drinking Water (CSDW) campaign geared to developing countries in 2003. PUR was distributed, often without cost, for the poor countries where the drinking water was not safe, and elsewhere in emergencies: the Asian tsunami, floods in Haiti and cholera epidemics in Africa, among others. By CSDW program from 2003 to 2007, P & G had put the bags are available at no cost, no profit made from PUR sales and donated programmatic funding to some of the CSDW projects. Between 2003 and 2007, 85 million sachets of PUR, treating 850 million liters of water was distributed or sold through social marketing projects worldwide in emergency response. With the help of various partners, PGHSI had the product in 23 countries. Procter & Gamble had finally entered the water treatment business, but had decided its commercial and retail to increase by bringing clean drinking water to developing countries.
This is a Darden case study.
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from
Pat Werhane,
Jenny Mead,
Laura Pincus Hartman,
Justin Sheehan
Source: Darden School of Business
8 pages.
Release Date: 24, March 2008. Prod #: UV1161-PDF-ENG
Procter & Gamble: Children’s Safe Drinking Water (B) HBR case solution