The brand assistant at H-80, a new lightweight liquid detergent, one year must develop a national funding plan for the new product. Demonstrates one of the most important tasks of a Procter & Gamble brand Assistant and provides extensive information on the different types of consumer promotions.

The brand assistant at H-80, a new lightweight liquid detergent, one year must develop a national funding plan for the new product. Demonstrates one of the most important tasks of a Procter & Gamble brand Assistant and provides extensive information on the different types of consumer promotions.
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from
John A. Quelch,
Alice M. Court
Source: Harvard Business School
25 pages.
Release Date: 3 November 1983. Prod #: 584048-PDF-ENG
Procter & Gamble Co. (B) HBR case solution