It is 1993 and Procter & Gamble in Eastern Europe for more than two years. This case describes the problems, missed opportunities and difficulties Procter & Gamble in transplanting the corporate culture had on the newly liberalized economies of Eastern Europe. The students have to generate alternatives for the future strategy of Procter & Gamble in Eastern Europe, since the pest environment.

It is 1993 and Procter & Gamble in Eastern Europe for more than two years. This case describes the problems, missed opportunities and difficulties Procter & Gamble in transplanting the corporate culture had on the newly liberalized economies of Eastern Europe. The students have to generate alternatives for the future strategy of Procter & Gamble in Eastern Europe, since the pest environment.
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from
Jeffrey Gandz,
Michael Smith,
Maurice Smith,
Asad Wali,
David W. Conklin
Source: Ivey Publishing
24 pages.
Publication Date: Jan 28, 1997. Prod #: 97H002-PDF-ENG
Procter & Gamble in Eastern Europe (B) HBR case solution