Procter & Gamble (P & G) Pringles potato chips have a very successful brand. This case examines the development and initial launch in the U.S., then in markets around the world. Italy is one of the last countries where Pringles is started. If P & G Italy employ the successful launch strategy across Europe used or develop your own?

Procter & Gamble (P & G) Pringles potato chips have a very successful brand. This case examines the development and initial launch in the U.S., then in markets around the world. Italy is one of the last countries where Pringles is started. If P & G Italy employ the successful launch strategy across Europe used or develop your own?
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from
Roy D. Shapiro
Source: Harvard Business School
33 pages.
Publication Date: Oct 12, 2000. Prod #: 601070-PDF-ENG
Procter & Gamble Italy: The Pringles Launch (A) HBR case solution

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