The case describes Procter & Gamble, the adoption of value pricing, Wal-Mart’s introduction of premium private brands and the development of Wal-Mart’s relationships with key suppliers. In early 1994, Kimberly-Clark agreed to produce private-label training pants for Wal-Mart. Students must decide how Procter & Gamble should react manufactured to sell Wal-Mart’s decision to private-label diapers from Kimberly-Clark.

The case describes Procter & Gamble, the adoption of value pricing, Wal-Mart’s introduction of premium private brands and the development of Wal-Mart’s relationships with key suppliers. In early 1994, Kimberly-Clark agreed to produce private-label training pants for Wal-Mart. Students must decide how Procter & Gamble should react manufactured to sell Wal-Mart’s decision to private-label diapers from Kimberly-Clark.
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from
Paul W. Farris,
Mark Parry,
Richard Johnson
Source: Darden School of Business
4 pages.
Publication Date: Sep 28, 2001. Prod #: UV4013-PDF-ENG
Procter & Gamble, private labels and the Wal-Mart Partnership (A) Condensed HBR case solution

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