This article provides two integrated strategies managers can use in the face of environmental uncertainty. As integrated strategies, they both do not recognize the forces of the market, taking into account market conditions. Plea for a pragmatic, progressive politics allows companies to shape the future policy to existing strengths environment, this strategy increases the cost of the competitor if the competitor is not identical to develop skills. Systematically embrace progressive regulation enab … Read more »

This article provides two integrated strategies managers can use in the face of environmental uncertainty. As integrated strategies, they both do not recognize the forces of the market, taking into account market conditions. Plea for a pragmatic, progressive politics allows companies to shape the future policy to existing strengths environment, this strategy increases the cost of the competitor if the competitor is not identical to develop skills. Systematically embrace progressive regulation allows it to force businesses, activists, the pressure on the government business to higher environmental standards in other jurisdictions correspond to satisfy, this strategy enables managers to adjust future rules at their own pace and at the same time the use of market expertise. This article presents four case studies, as some companies have implemented these strategies to highlight, and why some were not successful to reduce regulatory uncertainty and some.
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Adam Fremeth
Source: California Management Review
20 pages.
Release Date: 11 November 2011. Prod #: CMR498-PDF-ENG
Benefit of Environmental Regulatory Uncertainty: Integrated Strategies for Competitive Advantage HBR case solution

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