A joint study by the Confederation of Indian Industries and McKinsey predicts the potential of health tourism in the amount of U.S. $ 2.2 billion in 2010. The Indian government’s growing awareness of this lucrative market led to a series of working groups and meetings to decide how to complete them develop the country into a major health goal. Allows the students to evaluate the dynamics of the industry and competitive situation to develop a proposed positioning and targeting strategy.

A joint study by the Confederation of Indian Industries and McKinsey predicts the potential of health tourism in the amount of U.S. $ 2.2 billion in 2010. The Indian government’s growing awareness of this lucrative market led to a series of working groups and meetings to decide how to complete them develop the country into a major health goal. Allows the students to evaluate the dynamics of the industry and competitive situation to develop a proposed positioning and targeting strategy.
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from
Amy Tang,
Bennett Yim
Source: University of Hong Kong
28 pages.
Release Date: 15, March 2007. Prod #: HKU626-PDF-ENG
Promoting Healthcare Tourism in India HBR case solution