Executive at PSI, arguably the world’s largest and most successful social marketers with impressive achievements in the field of family planning, HIV / AIDS and malaria prevention must determine what to do about their slow-to-take-off clean water initiative. PSI-point-of-use products offer effective protection against water-borne diseases, particularly diarrhea, yet the organization found it difficult to attract donations to support the initiative. The manager must determine how to change t … Read more »

Executive at PSI, arguably the world’s largest and most successful social marketers with impressive achievements in the field of family planning, HIV / AIDS and malaria prevention must determine what to do about their slow-to-take-off clean water initiative. PSI-point-of-use products offer effective protection against water-borne diseases, particularly diarrhea, yet the organization found it difficult to attract donations to support the initiative. The manager must determine how to change their strategy for the future.
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from
V. Kasturi Rangan,
Nava Ashraf
Marie Bell
Source: Harvard Business School
18 pages.
Publication Date: Jan 22, 2007. Prod #: 507052-PDF-ENG
PSI: Social Marketing Clean Water HBR case solution