Pure Organic Food and Juice Bar (Pure) is located specializes in raw, vegan and organic food restaurant in Collingwood, Ontario. The company’s strategy is to tap into the growing demand for food, coupled with a healthy and sustainable lifestyle. However, the difficulty of attracting customers in a small town with seasonal fluctuations in the number of residents / visitors, with competition from competing products from restaurants and grocery stores and th ‘green’ provided combined … Read more »

Pure Organic Food and Juice Bar (Pure) is located specializes in raw, vegan and organic food restaurant in Collingwood, Ontario. The company’s strategy is to tap into the growing demand for food, coupled with a healthy and sustainable lifestyle. However, the difficulty of attracting customers in a small town with seasonal fluctuations in the number of residents / visitors, “green” with competition from provided by competing restaurants and grocery stores and the absence of a focused strategy combined in weak profit margins led products. The co-founders wondering what needs to be changed in order to tap into the lucrative market to mainstream. Students are pushed to think about how pure should change its strategy, what kind of marketing approaches to be used and especially how the co-founders think tap their original values ​​in the mainstream market without.
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from
Michael Valente,
Alex Graham
Source: Ivey Publishing
14 pages.
Release Date: 29 November 2012. Prod #: W12352-PDF-ENG
Pure Organic Food and Juice Bar HBR case solution

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