QuickMedx has a chain of kiosks in drug stores and shopping centers in the Minneapolis area is located, ie patients created with just a limited number of very simple basic supply conditions. The service is fast and cheap, and patients waiting to see just a few minutes. The kiosks offer an alternative to the primary care doctor’s office and the emergency room. Clinical care itself is highly standardized and delivered by nurse practitioners, governed their decisions through detailed proto … Read more »

QuickMedx has a chain of kiosks in drug stores and shopping centers in the Minneapolis area is located, ie patients created with just a limited number of very simple basic supply conditions. The service is fast and cheap, and patients waiting to see just a few minutes. The kiosks offer an alternative to the primary care doctor’s office and the emergency room. Clinical care itself is highly standardized and regulated by detailed protocols will be delivered by nurse practitioners whose decisions. The company is now considering its expansion strategy. Should the number of kiosks or expand the currently limited number of conditions treated?
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from
Richard Boehmer,
Jonathan P. Groberg
Source: Harvard Business School
30 pages.
Publication Date: Jul 19, 2002. Prod #: 603049-PDF-ENG
QuickMedx, Inc. HBR case solution

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