The management team of Rackspace, faced with its accommodation offer and dwindling financial reserves, decides that customer at the center of the battle cry of the new strategy. This brief case discussion was the detonator for a series of short video clips describing the transition to a more customer-centric approach designed.

The management team of Rackspace, faced with its accommodation offer and dwindling financial reserves, decides that customer at the center of the battle cry of the new strategy. This brief case discussion was the detonator for a series of short video clips describing the transition to a more customer-centric approach designed.
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from
James L. Heskett,
W. Earl Sasser, Jr.
Source: Harvard Business School
2 pages.
Release Date: 9 June 2008. Prod #: 808 166 PDF-ENG
Rackspace Hosting the end of 2000 HBR case solution