Rambus, Inc. was founded to develop a new type of high-speed memory chip technology, so DRAM to keep up with ever-faster microprocessors. After the development of technology, chose an unusual Rambus licensing approach to market it. This case series describes the challenges Rambus as it tries a new, dominant standard in PCs, video game consoles, and devices that use DRAMs its technology. Subsequent movements and counter-movements described. A rewritten version of an earlier … Read more »

Rambus, Inc. was founded to develop a new type of high-speed memory chip technology, so DRAM to keep up with ever-faster microprocessors. After the development of technology, chose an unusual Rambus licensing approach to market it. This case series describes the challenges Rambus as it tries a new, dominant standard in PCs, video game consoles, and devices that use DRAMs its technology. Subsequent movements and counter-movements described. A rewritten version of an earlier case.
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from
Brian S. Silverman,
Briana Hunt Berger
Source: Harvard Business School
15 pages.
Publication Date: Jun 22, 2001. Prod #: 701124-PDF-ENG
Rambus, Inc.: commercialization of the Billion Dollar Idea (A) HBR case solution