On 5 January 2010, 48-year-old Richard Canny meet along the way, the Governor of Indiana. He read his newly issued press release announces that THINK scheduled to begin automobile production in Elkhart County, Indiana, and will launch its THINK City battery electric vehicle (EV) in the North American market. The announcement outlined bold plans to invest $ 43.5 million for a manufacturing capacit in a factory, assembling vehicles could begin in early 2011, and that was assessed … Read more »

On 5 January 2010, 48-year-old Richard Canny meet along the way, the Governor of Indiana. He read his newly issued press release announces that THINK scheduled to begin automobile production in Elkhart County, Indiana, and will launch its THINK City battery electric vehicle (EV) in the North American market. The announcement bold plans outlined $ 43.5 million in a factory, assembling vehicles could begin in early 2011, and that was to invest a large manufacturing capacity for more than 20,000 vehicles per year. A proven automotive industry executive, but first-time entrepreneurs, was canny CEO of Think Global AS (I think), a privately owned Norwegian manufacturer of battery-powered electric vehicles (EVs) that were rechargeable electric outlets in residential areas. With this announcement, Canny was committing the company to support the broad market introduction in North America from its line of EVs, including the first commercially available, highway-approved safe cars in the world that produces zero greenhouse gas tailpipe emissions.
To maximize their effectiveness, color cases should be printed in color.
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from
Joseph B. Lassiter,
David Kiron
Source: Harvard Business School
24 pages.
Publication Date: Feb 24, 2010. Prod #: 810105-PDF-ENG
Re-THINK-ing THINK: The Electric Car Company HBR case solution