Examines the advertising industry in New England. Describes the advertising business in relation to its products and services and the crucial relationship between the agency and its clients. Deals with the structure of the industry, identifying New England agencies not only small but also serve mostly specialized client groups. Looks at three of the more specialized markets for New England high-tech, healthcare, and financial services. Goes on to discuss industry trends and concludes wit … Read more »

Examines the advertising industry in New England. Describes the advertising business in relation to its products and services and the crucial relationship between the agency and its clients. Deals with the structure of the industry, identifying New England agencies not only small but also serve mostly specialized client groups. Looks at three of the more specialized markets for New England high-tech, healthcare, and financial services. Goes on to discuss industry trends and concludes with a brief description of recent consolidations.
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Jeffrey R. Ellis
18 pages.
Release Date: 1 January 2003. Prod #: BAB116-PDF-ENG
Regional advertising industry of New England HBR case solution