A recent MBA graduate directs international marketing for his family in Mexico rosin-based delivery business, he must decide how to respond to the aggressive tactics of its much larger American competitors. Among other things, the U.S. rival spreading false rumors among the Mexican Society European customers. This case has seen background information about the Mexican culture and society, as the case protagonist.

A recent MBA graduate directs international marketing for his family in Mexico rosin-based delivery business, he must decide how to respond to the aggressive tactics of its much larger American competitors. Among other things, the U.S. rival spreading false rumors among the Mexican Society European customers. This case has seen background information about the Mexican culture and society, as the case protagonist.
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from
Lynn Sharp Paine,
Gregory C. Rogers
Source: Harvard Business School
18 pages.
Publication Date: Nov 16, 2000. Prod #: 301070-PDF-ENG
Resinas Sintéticas, S.A. (A) HBR case solution

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