Matt Bruno, founder and general manager of the resource Pro, left his job at a New York City-based insurance program shortly after the World Trade Center bombing and arrived in China. Initially he planned to teach English, but soon the entrepreneurial spirit of the country led him to begin exploring opportunities. He returned to New York and said his former boss allowed him a back office and consulting company for its insurance customers who grew up in a pro Resource start. Until … Read more »

Matt Bruno, founder and general manager of the resource Pro, left his job at a New York City-based insurance program shortly after the World Trade Center bombing and arrived in China. Initially he planned to teach English, but soon the entrepreneurial spirit of the country led him to begin exploring opportunities. He returned to New York and said his former boss allowed him a back office and consulting company for its insurance customers who grew up in a pro Resource start. By the end of 2007, ReSource Pro 250 people, of which only 4 were U.S. busy. With aggressive growth plans, Bruno began reviewing potential cities in China for expansion. After narrowing down his list of potential expansion sites to the five Chinese cities of Chengdu (capital of Sichuan Province), Jinan (capital of Shandong Province), Nanjing (capital of Jiangsu Province), Suzhou (Jiangsu), Wuhan (capital of Hubei Province), he now had to come to a final decision.
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from
Lynda M. Applegate
William R. Kerr,
Elisabeth Koll,
David Lane
Source: Harvard Business School
24 pages.
Release Date: 1 December 2011. Prod #: 812031-PDF-ENG
ReSource Pro HBR case solution

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