After years of market leadership game console, such as Sony should respond to the overwhelming success of rival Nintendo Wii user friendly than Sony’s high-tech PlayStation 3? It was in August 2008, Kazuo Hirai, CEO of Sony Computer Entertainment Inc. (SCEI), considered questions from reporters, like Sony planned for Nintendo’s Wii console, which was dramatically leading Sony’s PlayStation 3 and Microsoft’s Xbox 360 consoles in sales react. The Wii supremacy w … Read more »

After years of market leadership game console, such as Sony should respond to the overwhelming success of rival Nintendo Wii user friendly than Sony’s high-tech PlayStation 3? It was in August 2008, Kazuo Hirai, CEO of Sony Computer Entertainment Inc. (SCEI), considered questions from reporters, like Sony planned for Nintendo’s Wii console, which was dramatically leading Sony’s PlayStation 3 and Microsoft’s Xbox 360 consoles in sales react. The Wii supremacy was particularly disconcerting to Hirai as Sony had dominated the video game industry and largely defined its course since 1995. But the tables had turned dramatically in the current generation. Although the Wii was technologically much less advanced than were PS3 and Xbox 360, the Wii user friendliness and innovative motion-sensitive controller and simple but fun games had the console a hit with all demographics: nine to 65 years old, male and female. As a result, Nintendo had stolen a march on its two larger competitors, citing people who traditionally not avid video game users. Microsoft and Sony more powerful machines were targeted at the traditional “core gamer” audience: 18-to-65-year-old men. Hirai was determined that restore the dominance of the current generation or the next. He knew that if he had to deal publicly SCEI strategy in response to Wii, it defines a way for his company to the new order of the video game industry that Nintendo had created. In an effort to do so, Hirai could find leadership in the industry’s history, which was characterized by rapid and frequent changes of fortune.
«Hide

from
Andrei Hagiu,
Hanna halaburda
Source: HBS Premier Case Collection
19 pages.
Release Date: 6 January 2009. Prod #: 709448-PDF-ENG
Responding to the Wii? HBR case solution