In the wake of NAFTA, start U.S. retail companies in Mexico seen as an attractive market for international expansion. This case examines the structure of the Mexican volume retail (grocery, discount, warehouse club, hypermarket) industry, joint ventures between U.S. and Mexican companies, and the prospects for the future.

In the wake of NAFTA, start U.S. retail companies in Mexico seen as an attractive market for international expansion. This case examines the structure of the Mexican volume retail (grocery, discount, warehouse club, hypermarket) industry, joint ventures between U.S. and Mexican companies, and the prospects for the future.
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from
David B. Yoffie,
Charles M. La Follette
Source: Harvard Business School
21 pages.
Publication Date: Jun 24, 1993. Prod #: 793 144 PDF-ENG
Retailing in Mexico – 1993 HBR case solution

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