Reynolds Consumer Products Division must decide whether the case adjust their program targeted allowances in favor of discretionary trading dollars for the market development.

Reynolds Consumer Products Division must decide whether the case adjust their program targeted allowances in favor of discretionary trading dollars for the market development.
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from
Samuel Chun
Source: Harvard Business School
13 pages.
Publication Date: Nov 05, 1996. Prod #: 597045-PDF-ENG
Reynolds Metals Co.: Consumer Products Division HBR case solution