Describes the way in which managers communicate the need for change, in particular the way in which they use vision to mobilize, crisis and transition as rhetorical strategies for change. Also discussed strategies that try to resist change, setting up what may be a rhetorical contest whether the change is welcomed or not, certainly considered to be used.

Describes the way in which managers communicate the need for change, in particular the way in which they use vision to mobilize, crisis and transition as rhetorical strategies for change. Also discussed strategies that try to resist change, setting up what may be a rhetorical contest whether the change is welcomed or not, certainly considered to be used.
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from
Nitin Nohria,
Brooke Harrington
10 pages.
Publication Date: Aug 24, 1993. Prod #: 494036-PDF-ENG
Rhetoric of change, HBR case solution

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