Semler’s fundamental belief is that the reason people become boring and perform poorly is because they lack solid market fundamentals and management principles. His book offers two things to solve this problem. First, a Case Study Solution that addresses each problem of learning, growth, and eventually adapting to new environments, which make it a unique book, and second, Case Study Assignments that addresses common problems of leaders that can be applied through the power of a Case Study.
Semler divides the book into different chapters that cover leadership, sales, leadership development, and marketing. The Case Study Assignments follows the basic components of Case Study Solution which are presented in the different chapters.
First, is the “Case Study Assignment” or CS. The CS offers a case study for all of the chapters in the book. Each chapter of the Case Study Assignments will take you through a scenario that will test your ability to learn, grow, and adapt in different situations. It will also test your ability to lead others and how it affects your ability to lead others.
Secondly, is the “CS Cases.” The CS Cases can be divided into two categories: Capability Cases and Ability Cases. Capability Cases are those scenarios that focus on the ability to adjust to new challenges. The Ability Cases focus on the ability to adapt to new situations and continue to build the character and leadership skills.
The Capability Cases are divided into four categories. In the Capability Cases, you have 3 main types of problems. They are: Does the candidate possess leadership ability? Does the candidate have good sales skills? Is the candidate a leader with the ability to drive growth?
The CS Assignments tests these types of questions and then it attempts to develop the answer. Many times, the CS may ask you to think about a situation and then presents the scenario in the CS Assignments and you have to decide if the candidate has good leadership skill. Sometimes the CS asks you to think about leadership skills and then presents a scenario in the CS Assignment.
Once you have decided that the candidate does have leadership skill, it’s then time to move onto the Ability Cases. In the Ability Cases, it is all about testing your ability to adapt. It is also a way to test your ability to continue to grow and learn. The Case Study Assignments will also make it more challenging by requiring you to consider all aspects of the scenarios, including business and leadership as well as the answer to the Capability Questions.
Most of the CS Assignments are interactive, so you have to use your brain to solve the problem. The CS uses the same process that organizations use. For example, it might start off with a case of a person with a chronic illness, a job that they hate, an employee that does not believe in them and no hope in the future. When you combine the CS with the Case Study Assignments, you end up with a very compelling experience that creates a better environment for the new leader.
One example of the way that Semler describes the book and the way that he teaches is that there is a book that controls and saves lives. He defines the term “life of a leader.” In his mind, leaders come from their childhood and start out with a strong desire to be better. The book teaches that the problem of not growing up and needing to grow up comes from lack of self-confidence and not having confidence in yourself.
Throughout the book, Semler creates different scenarios to show you that leadership is nothing more than believing in yourself. and proving it. by writing stories that illustrate that.