Believes that the plight of the Richardson-Vicks in 1985. After 80 years of growth and independence, the company is the object of takeover rumors. The aim is to find out why these difficulties have arisen and what, if any, Richardson-Vicks can do about it.

Believes that the plight of the Richardson-Vicks in 1985. After 80 years of growth and independence, the company is the object of takeover rumors. The aim is to find out why these difficulties have arisen and what, if any, Richardson-Vicks can do about it.
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Kevin F. Rock
Source: Harvard Business School
11 pages.
Release Date: 21 March 1988. Prod #: 288048-PDF-ENG
Richardson-Vicks – 1985 (A) HBR case solution

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