Examines the competitive challenges Robert Mondavi begins when the wine industry to consolidate globally. Mondavi faces challenges from foreign competitors in the U.S. market and diversified global alcoholic beverage companies entering the wine business.

Examines the competitive challenges Robert Mondavi begins when the wine industry to consolidate globally. Mondavi faces challenges from foreign competitors in the U.S. market and diversified global alcoholic beverage companies entering the wine business.
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Michael A. Roberto
Source: HBS Premier Case Collection
32 pages.
Release Date: 15, March 2002. Prod #: 302102-PDF-ENG
Robert Mondavi and the Wine Industry HBR case solution

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