Describes the competitive situation against Robert Mondavi, the leading premium California winery. Mondavi was a pioneer industry and has recently taken steps to become more international. Mondavi has to cope with growing competition in the domestic market share and profits by wineries from Chile and Australia.

Describes the competitive situation against Robert Mondavi, the leading premium California winery. Mondavi was a pioneer industry and has recently taken steps to become more international. Mondavi has to cope with growing competition in the domestic market share and growth by wineries from Chile and Australia.
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from
Michael E. Porter,
Gregory C. Bond
Source: Harvard Business School
23 pages.
Publication Date: Jun 22, 1999. Prod #: 799 125 PDF-ENG
Robert Mondavi: Competitive Strategy HBR case solution

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