As the Mondavi Corp. moved from a private to a public company and increases the number of types of wine sold it, how it works positioned in different segments of the market and what brand and marketing is most important?

As the Mondavi Corp. moved from a private to a public company and increases the number of types of wine sold it, how it works positioned in different segments of the market and what brand and marketing is most important?
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from
Ray A. Goldberg,
Thomas N. Urban
Source: Harvard Business School
29 pages.
Publication Date: Oct 17, 1995. Prod #: 596031-PDF-ENG
Robert Mondavi Corp. HBR case solution

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