Robert Wessman Actavis took over in 1999, when it was a failing 90 persons domestic generic manufacturers in Iceland. Within 7 years he had brought to Actavis number 5 worldwide, with 11,000 people, operates in 40 countries, global manufacturing, and $ 1.6 billion EUR. The case examines the reasons for the success of this global venture.

Robert Wessman Actavis took over in 1999, when it was a failing 90 persons domestic generic manufacturers in Iceland. Within 7 years he had brought to Actavis number 5 worldwide, with 11,000 people, operates in 40 countries, global manufacturing, and $ 1.6 billion EUR. The case examines the reasons for the success of this global venture.
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from
Daniel J. Isenberg
Source: Harvard Business School
24 pages.
Release Date: 16 April 2008. Prod #: 808 127 PDF-ENG
Robert Wessman and Actavis’ “Winning Formula” HBR case solution

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