Robin Bienenstock, a senior sell-side equity research analyst at Sanford C. Bernstein, will examine how to build their research franchise, given the changing nature of the industry and the company. A joint research project “Computer in Your Pocket” was recently published by four of her colleagues, but she was not consulted or asked to contribute. When customers call to ask hive for their investments in response to the conclusions of the paper, beehive wondering 1) how they should react to th … Read more »

Robin Bienenstock, a senior sell-side equity research analyst at Sanford C. Bernstein, will examine how to build their research franchise, given the changing nature of the industry and the company. A joint research project “Computer in Your Pocket” was recently published by four of her colleagues, but she was not consulted or asked to contribute. When customers call to ask hive for their investments in response to the conclusions of the paper, wondering hive 1), as they should, to the report, and 2) how they react to increase their joint work in the future. When she on the number of companies continue to grow their franchise both in terms of coverage and team members, she wonders how to best organize their team in order to use it effectively.
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from
Linda A. Hill,
Dana M. Teppert
Source: Harvard Business School
7 pages.
Release Date: 04 October 2010. Prod #: 411053-PDF-ENG
Robin Bienenstock at Sanford C. Bernstein HBR case solution