Rosenbluth, the third largest U.S. travel agency, uses the Internet to serve new customers with high service strategy. Rosenbluth Biztravel.com acquires and integrates the customer service and logistical aspects of service provision.

Rosenbluth, the third largest U.S. travel agency, uses the Internet to serve new customers with high service strategy. Rosenbluth Biztravel.com acquires and integrates the customer service and logistical aspects of service provision.
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from
Roger Hallowell
Source: Harvard Business School
24 pages.
Release Date: 29 March 2000. Prod #: 800356-PDF-ENG
Rosenbluth and international Biztravel.com HBR case solution

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