Todd Haimes is artistic director of the Roundabout, a non-profit theater. He must decide whether he is willing to accept a large sponsorship from American Airlines and yet so allow the airline on the name of the new Broadway Roundabout Theater. In this decision, he must consider the perspective of several constituencies, including other managers, the board, clients, donors, and the press. He must also have the financial ability to judge the American Airlines’ exist spo … Read more »

Todd Haimes is artistic director of the Roundabout, a non-profit theater. He must decide whether he is willing to accept a large sponsorship from American Airlines and yet so allow the airline on the name of the new Broadway Roundabout Theater. In this decision, he must consider the perspective of several constituencies, including other managers, the board, clients, donors, and the press. He must also have the financial opportunities that exist American Airlines’ sponsorship and judge to judge their attractiveness to the roundabout and the organization of various constituencies. Also offers the opportunity to explore the perspective of American Airlines and their choice to sponsor the Roundabout Theatre. As the Roundabout, American must also weigh the potential costs and benefits before using before sponsorship.
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from
Reynold Levy,
Daniella Ballou
Source: Harvard Business School
21 pages.
Release Date: 04 February, 2002. Prod #: 302097-PDF-ENG
Roundabout Theatre Company (A) HBR case solution