Royal Ahold has become one of the top U.S. food retailer in the United States and Europe, with a family that started the company in the Netherlands and grew to a listing on the U.S. stock exchange. It wants to be a global player and tried to develop a global strategy.

Royal Ahold has become one of the top U.S. food retailer in the United States and Europe, with a family that started the company in the Netherlands and grew to a listing on the U.S. stock exchange. It wants to be a global player and tried to develop a global strategy.
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from
Ray A. Goldberg,
Thomas M. Clay
Source: Harvard Business School
27 pages.
Publication Date: Nov 14, 1997. Prod #: 598055-PDF-ENG
Royal Ahold NV, the global village shopkeeper HBR case solution

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