The Royal Automobile Club uses a new computer and telephone system of its service standards and improve profitability. After the initial impact of changes in technology, the organization is a necessity to choose between future technological development or organizational change.

The Royal Automobile Club uses a new computer and telephone system of its service standards and improve profitability. After the initial impact of changes in technology, the organization is a necessity to choose between future technological development or organizational change.
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from
W. Earl Sasser, Jr.,
Roger Hallowell
Source: Harvard Business School
21 pages.
Publication Date: Sep 15, 1992. Prod #: 693 029 PDF-ENG
Royal Automobile Club Rescue Services Division: Transformation through Technology HBR case solution