After a 15 year absence, the Royal Bank of Canada returned to Thailand in 1997. During a period of high economic instability, the bank must weigh the benefits of Thailand compared to other markets in Asia-Pacific. This case provides details on subsidiary start-up costs (including staff, capital expenditure) and requires decisions concerning the organization / personnel issues as well as the best strategic approach to the market.

After a 15 year absence, the Royal Bank of Canada returned to Thailand in 1997. During a period of high economic instability, the bank must weigh the benefits of Thailand compared to other markets in Asia-Pacific. This case provides details on subsidiary start-up costs (including staff, capital expenditure) and requires decisions concerning the organization / personnel issues as well as the best strategic approach to the market.
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from
Paul W. Beamish,
Bernice Scholten,
Leslie Stephenson
Source: Ivey Publishing
26 pages.
Publication Date: Jun 23, 1999. Prod #: 98M032-PDF-ENG
Royal Bank of Canada in Thailand HBR case solution

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