Outlines alternative mechanisms for getting into business. Shows the means by which an experienced entrepreneur in control of the resources necessary to reduce the fixed costs can gain entry companies. Provides a mechanism for discussing the role of experience, credibility and contacts in the development of a new business venture.

Outlines alternative mechanisms for getting into business. Shows the means by which an experienced entrepreneur in control of the resources necessary to reduce the fixed costs can gain entry companies. Provides a mechanism for discussing the role of experience, credibility and contacts in the development of a new business venture.
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Howard H. Stevenson,
Amy Blitz
Source: Video Supplement
6 minutes.
Release Date: 1 October 2001. Prod #: 802800 VID ENG
R & R, video HBR case solution