Year-old family business in Massachusetts – Andrea Ruma has for three years at Ruma Fruit and Gift Basket (Ruma is), worked a 112. Andrea is trying to decide whether to stay in or leave the business to return to class. The problem for Andrea is that her father, Jim Ruma, give no information about the corporate strategy, finance, estate planning, or estate planning, nor do they provide you with a feedback as to whether they do a good job. Although Jim is 72 years old, he is a … Read more »

Year-old family business in Massachusetts – Andrea Ruma has for three years at Ruma Fruit and Gift Basket (Ruma is), worked a 112. Andrea is trying to decide whether to stay in or leave the business to return to class. The problem for Andrea is that her father, Jim Ruma, give no information about the corporate strategy, finance, estate planning, or estate planning, nor do they provide you with a feedback as to whether they do a good job. Although Jim is 72 years old, he is an active and opportunistic businessman. In the last twenty years he has received from the fruit business and has entered five new business, all without any planning. Although the company is profitable and offers good income to four family members, Andrea has doubts as to whether they should to the company with the idea of ​​possibly committing the acquisition of the business as the only viable fourth generation family member.
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from
John H Friar,
Edmund Clark,
Kimberly A Eddleston
Source: North American Case Research Association (NACRA)
8 pages.
Release date: 01 Begin in May 2013. Prod #: NA0249-PDF-ENG
Ruma Fruit and Gift Basket World: Will Dad ever talk to me? HBR case solution

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