Jules Munyampeta, founder and CEO of RD Tech Rwanda, asked his company’s current strategy. The ICT market in Rwanda had significantly since the company was founded in 2005 transformed. RD Tech began as an importer that computers purchased new laptop computer of Dubai. Munyampeta clear that the market for new computers soon in Rwanda was very small, and then had great success with a new approach-import and sale of used refurbished computers from the United States. The lower … Read more »

Jules Munyampeta, founder and CEO of RD Tech Rwanda, asked his company’s current strategy. The ICT market in Rwanda had significantly since the company was founded in 2005 transformed. RD Tech began as an importer that computers purchased new laptop computer of Dubai. Munyampeta clear that the market for new computers soon in Rwanda was very small, and then had great success with a new approach-import and sale of used refurbished computers from the United States. The lower price for used computers allowed RD Tech to expand its market and have a greater impact on Rwandan society. Originally, the company sold personal computers for individuals, but quickly shifted the focus on schools and state institutions as a result of changes in government policy. This shift led to rapid growth, and RD Tech Rwanda expanded distribution of refurbished computers throughout Rwanda, Burundi and the Democratic Republic of Congo. RD Tech survived the impact of the global financial crisis, competition from Chinese players in the Rwandan market and NGOs, such as One Laptop per Child, the. The free computers to school children, when suddenly the sales were to a crashing halt The Rwandan government made rapid technological progress a priority for public schools and local government agencies, but used computers and monitors were no longer acceptable for these institutions. Munyampeta considered his options. Was the integration of rehabilitation operations in the East African supply the answer? This strategy would provide sufficient cost savings to continue to justify the initial capital outlay and operating costs? If yes, winter and Brice could raise the capital necessary to make the change? Or perhaps a return to the original model of the unsuccessful sale of new computers be feasible? Munyampeta wondered if, instead of focusing on a growth strategy, it should be considering a liquidation strategy.
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from
Mary B. Teagarden,
Chad Nygeres,
Michael Byme,
Andreas gravel
Source: Thunderbird School of Global Management
25 pages.
Release Date: 13 March 2011. Prod #: TB0283-PDF-ENG
Rwanda dimension technology: Treading water in Africa HBR case solution

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