Pioneer in the discount store concept in cosmetic retail in Hong Kong, Simon and Eleanor Kwok had succeeded in building Sa Sa one of the largest cosmetics and beauty retailer in Asia service. Delivered Sa Sa growth in the face of a variety of environmental contretemps, including the Asian financial crisis and the SARS pandemic. Escalating rents coupled with lower-than-expected tourism figures harbingered constant turbulence in its core market, Hong Kong. Under pressure to maintain margins, o … Read more »

Pioneer in the discount store concept in cosmetic retail in Hong Kong, Simon and Eleanor Kwok had succeeded in building Sa Sa one of the largest cosmetics and beauty retailer in Asia service. Delivered Sa Sa growth in the face of a variety of environmental contretemps, including the Asian financial crisis and the SARS pandemic. Escalating rents coupled with lower-than-expected tourism figures harbingered constant turbulence in its core market, Hong Kong. Under pressure to maintain margins, were other causes of concern continued losses from operations in China and the unsatisfactory performance of his beauty services division. Moreover, we found that Sa Sa was paradoxical positioning before – that a low-cost retailers, small goods of parallel imports, while trying to project the image of the upscale global brands stocked is required. Evaluate the current status of the Sa Sa, students can develop strategies that would enable Sa Sa continued success and ability to compete in the changing retail environment.
«Hide

from
Kavita Sethi
Stephen Ko
Source: University of Hong Kong
31 pages.
Publication Date: Dec 18, 2006. Prod #: HKU630-PDF-ENG
Sa Sa International: Growth Amidst Adversity HBR case solution

[related_post themes="flat"]