The CEO initiated a cultural change process at Prudential Financial, support a major business realignment. Prudential, historically a privately held (“mutual”) insurance company, went public in 2001. The cultural change should prepare the organization, a publicly traded financial services company where talking promoted at all levels of the organization was to be.

The CEO initiated a cultural change process at Prudential Financial, support a major business realignment. Prudential, historically a privately held (“mutual”) insurance company, went public in 2001. The cultural change should prepare the organization, a publicly traded financial services company where talking promoted at all levels of the organization was to be.
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from
Amy C. Edmondson,
Corey Hajim
Source: Harvard Business School
21 pages.
Publication Date: Feb 27, 2003. Prod #: 603093-PDF-ENG
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