The management of the Samsung Group has to decide whether to enter the Korean theme park industry. The case focuses on the three main issues related to the registration decision: (1) the underlying forces that shape the industry structure, competitive interaction and profits, (2) the impact of globalization on the structure of the industry (3) the relationship between a company’s resources and strategy. Porters Five Forces model is used to analyze the impact of competitive forces on profitability. A 15-minu … Read more »

The management of the Samsung Group has to decide whether to enter the Korean theme park industry. The case focuses on the three main issues related to the registration decision: (1) the underlying forces that shape the industry structure, competitive interaction and profits, (2) the impact of globalization on the structure of the industry (3) the relationship between a company’s resources and strategy. Porters Five Forces model is used to analyze the impact of competitive forces on profitability. A 15-minute video, 7A96M006 product can be purchased for this case.
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from
Paul W. Beamish,
Charles Dhanaraj,
Young Soo Kim
Source: Ivey Publishing
20 pages.
Release date: 01 November 1996. Prod #: 996M06-PDF-ENG
Samsung and the Theme Park Industry in Korea HBR case solution