Samsung Electronics (Samsung) CEO had introduced the new management philosophy to achieve leadership in a global market. The three-part strategy would prioritize quality, globalization, integration and diverse, in that order. Following a restructuring of Samsung had emerged as a global leader in the electronics industry. Now, given the new management philosophy and various other factors facing the manager to decide whether Samsung should give the Indi … Read more »

Samsung Electronics (Samsung) CEO had introduced the new management philosophy to achieve leadership in a global market. The three-part strategy would prioritize quality, globalization, integration and diverse, in that order. Following a restructuring of Samsung had emerged as a global leader in the electronics industry. Now, given the new management philosophy and various other factors facing the manager to decide whether Samsung should the Indian market.
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from
Sumit Chakraborty,
Shushil Sharma,
Sougata Ray
Source: Ivey Publishing
21 pages.
Release date: 07 December, 2007. Prod #: 906M34-PDF-ENG
Samsung Electronics (A): Entering India HBR case solution