The end of 1994, Mr. Her, President of Joong-Ang Development Co., which is located with the level of service quality in Yongin Farmland, the company theme park located south of Seoul, South Korea. Despite the service quality program he initiated when he assumed his current position in 14 months, the park service quality appeared to be lower than that of its competitors. He wondered if he could reach the right steps, such as farmland international quality standards, whether it had made wou … Read more »

The end of 1994, Mr. Her, President of Joong-Ang Development Co., which is located with the level of service quality in Yongin Farmland, the company theme park located south of Seoul, South Korea. Despite the service quality program he initiated when he assumed his current position in 14 months, the park service quality appeared to be lower than that of its competitors. He wondered if he could reach the right steps, such as farmland international quality standards, whether it is worth doing, and if it had really made a lasting competitive advantage. Intended for use in a service-quality service module of a management course.
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from
John S. Haywood-Farmer
Charles Dhanaraj
Source: Ivey Publishing
24 pages.
Release Date: 3 March 1998. Prod #: 97D016-PDF-ENG
Samsung Everland: Managing Service Quality (A) HBR case solution