Larry Baer, ​​Executive Vice-President and COO, was eager to improve profitability for the San Francisco Giants baseball team. In recent years, the Giants have had a number of successes. They successfully built the first privately financed ballpark in over 30 years. Set all-time records in season ticket holders, visitors, advertising and sponsorship. At the same time, the team was very competitive in the field, ranking first or second in the league and is therefore in the world Seri … Read more »

Larry Baer, ​​Executive Vice-President and COO, was eager to improve profitability for the San Francisco Giants baseball team. In recent years, the Giants have had a number of successes. They successfully built the first privately financed ballpark in over 30 years. Set all-time records in season ticket holders, visitors, advertising and sponsorship. At the same time, the team was very competitive in the field, ranking first or second in the league and with it to the World Series in 2002. However, they were expected to be incurred significant operating losses. Baer asked what he should do.
«Hide

from
William A. Sahlman,
Liz type
Source: Harvard Business School
27 pages.
Release date: 07 November 2003. Prod #: 804092-PDF-ENG
San Francisco Giants HBR case solution

[related_post themes="flat"]