Confronted the challenges and opportunities of SAP as it works to expand its position in the vertical market for financial services software. The German software company faced enormous challenges from rivals such as IBM and Oracle, and had to contend with internal strategy decisions challenges as it sought to increase its market share of this lucrative and rapidly growing industry segment.

Confronted the challenges and opportunities of SAP as it works to expand its position in the vertical market for financial services software. The German software company faced enormous challenges from rivals such as IBM and Oracle, and had to contend with internal strategy decisions challenges as it sought to increase its market share of this lucrative and rapidly growing industry segment.
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Robert A. Burgelman,
Jean-Bernard Rolland
Source: Stanford Graduate School of Business
36 pages.
Publication Date: Dec 21, 2005. Prod #: SM155-PDF-ENG
SAP Banking in 2006: promotion of innovation in banking through the Business Process Platform HBR case solution