SAP plans to growth in the small and medium enterprise market. To do this, it has created a platform strategy with SAP Netweaver. What are the benefits and challenges to develop an established a new market? What are the benefits and challenges of implementing a platform strategy?

SAP plans to growth in the small and medium enterprise market. To do this, it has created a platform strategy with SAP Netweaver. What are the benefits and challenges to develop an established a new market? What are the benefits and challenges of implementing a platform strategy?
To maximize their effectiveness, color cases should be printed in color.
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from
Andrei Hagiu,
Pai-Ling Yin,
Daniela Beyersdorfer
Source: Harvard Business School
28 pages.
Publication Date: Sep 26, in 2006. Prod #: 707 435 PDF-ENG
SAP: Industry transformation HBR case solution