Broadcasting is characterized by diffused taste for programming and highly fragmented delivery of content. Satellite radio is a major technological breakthrough, which reshape the industry, promises, among other things, the satisfaction of a greater variety in taste and promoting greater diversity in the provision of content. A big problem is that the economies of scale, so it is unlikely more than a few (currently only two) providers operate in this market due to the significant infras are … Read more »

Broadcasting is characterized by diffused taste for programming and highly fragmented delivery of content. Satellite radio is a major technological breakthrough, which reshape the industry, promises, among other things, the satisfaction of a greater variety in taste and promoting greater diversity in the provision of content. A big problem is that the economies of scale, so it is unlikely more than a few are (currently only two) providers to operate in this market due to the significant cost infrastructure and content.
«Hide

from
Nabil Al-Najjar,
Darshan Desai,
Steve Hallaway
Source: Kellogg School of Management
13 pages.
Release Date: 1 January 2006. Prod #: KEL203-PDF-ENG
Satellite Radio: An Industry Case Study HBR case solution

[related_post themes="flat"]