Among the many tools a manager can use for strategic planning, scenario planning is for his ability to capture a number of ways in rich detail. By identifying basic trends and uncertainties, a manager can build a set of scenarios that help for the usual error in the decision which compensate – overconfidence and tunnel vision. Through case studies of Interpublic, an international advertising agency and Anglo-American Corp. of South Africa, the author describes how to buil … Read more »

Among the many tools a manager can use for strategic planning, scenario planning is for his ability to capture a number of ways in rich detail. By identifying basic trends and uncertainties, a manager can build a set of scenarios that help for the usual error in the decision which compensate – overconfidence and tunnel vision. Through case studies of Interpublic, an international advertising agency and Anglo-American Corp. of South Africa, the author describes how to use scenarios in a step-by-step process and how the resulting stories to build the future plan of the company.

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Paul J.H. Schoemaker
Source: MIT Sloan Management Review
17 pages.
Release date: 01 December, 1995. Prod #: SMR015-PDF-ENG
Scenario Planning: A Tool for Strategic Thinking HBR case solution

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