Describes a company that markets a laser for a fictitious problem. Urges readers colonoscopy marketing and production strategy (it plans to begin in India and then expand to the United States) and to evaluate its long-term profitability.

Describes a company that markets a laser for a fictitious problem. Urges readers colonoscopy marketing and production strategy (it plans to begin in India and then expand to the United States) and to evaluate its long-term profitability.
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Regina E. Herzlinger
Source: Harvard Business School
14 pages.
Publication Date: Aug 10,, 2006. Prod #: 307035-PDF-ENG
Scopie the Great England Shrinker HBR case solution

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