Scott Cook has just learned that Microsoft withdrew its $ 2000000000 offer for his company Intuit. Because of his company’s prospects, he is thrilled. But he now has to decide which direction to take his company to the formula while continuing to market research, customer service, and the development of new products, Intuit has made successful focus.

Scott Cook has just learned that Microsoft withdrew its $ 2000000000 offer for his company Intuit. Because of his company’s prospects, he is thrilled. But he now has to decide which direction to take, while his company continues to focus on the successful formula of market research, customer service, and the development of new products, which has Intuit.
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from
James L. Heskett
Source: Harvard Business School
13 pages.
Release Date: 11 March 1996. Prod #: 396282-PDF-ENG
Scott Cook and Intuit HBR case solution