Sealed Air Corp. ‘s CEO and COO are considering what approach they should take the world to build a seamless corporate culture. In anticipation of continued growth and expansion, especially outside the United States, they are concerned with the preservation and promotion of culture, which has one of the most important assets. But her experience in integrating acquired businesses, especially outside the United States, has increased their awareness of differences between regional cultures th … Read more »

Sealed Air Corp. ‘s CEO and COO are considering what approach they should take the world to build a seamless corporate culture. In anticipation of continued growth and expansion, especially outside the United States, they are concerned with the preservation and promotion of culture, which has one of the most important assets. However, their experience in integrating acquired businesses, especially outside the United States, their awareness of differences between regional cultures of the world and the challenges they increased in maintaining a unified corporate culture.
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from
Lynn Sharp Paine,
Karen H. Wruck
Source: Harvard Business School
15 pages.
Release date: 01 March, 2005. Prod #: 305095-PDF-ENG
Sealed Air Corp.: Globalization and Corporate Culture (A) (Abridged) HBR case solution